Course curriculum

  • 1

    Chapter 1: Foundations of Social Enterprise

    • Social Business Models Overview

    • Identifying Opportunities for Social Enterprise

    • Crafting Your Business Concept

    • Aspirational Business Canvas

    • Using the Aspirational Business Canvas
  • 2

    Chapter 2: Building Your Plan

    • Validating Your Concept with Customers

    • Validating Your Concept with Beneficiaries

    • Represent: Sample Proformas & Outcome Metrics

    • Establishing Impact Metrics

    • Creating Your ProFormas & KPIs
  • 3

    Chapter 3: Communicating Your Vision

    • Sample Marketing Strategies

    • Marketing to Customers

    • Marketing to Beneficiaries

    • Represent: Sample Pitch Deck

    • Identifying & Pitching to Impact Investors
  • 4

    Chapter 4: Moving Forward

    • Aspirational business: Vision Statements

    • Aspirational Business: Reporting Your metrics

    • Aspirational Business: Managing Teams

    • Aspirational Business: Operations & Regulatory

    • Aspirational Business: Marketing